Friday, 13 December 2013

Hackney's varied businesses


Some of the varied businesses in Clapton/Hackney


The outside of Palm 2







An organic food shop in Clapton

Tuesday, 10 December 2013

Trends
To begin with I chose six very varied recent trends

Lidewij Edelkoort, says "trend forecasting is much like archeology but to the future".
Quoted in trend 6 below

1. Making your own videos for the internet/Youtube/Facebook

Making a video for Youtube or for your Facebook page has become common for the younger generation.

2. City of Culture
The idea of boosting the economy and cultural capital of a number of different regional cities began in 2009.  The latest city to win the honour is Hull which will be the City of Culture in 2017.

In January 2009, it was announced that then Culture Secretary Andy Burnham was considering establishing a British City of Culture prize and that the winning city might host events such as the Turner Prize, Brit Awards, Man Booker Prize and the Stirling Prize. Phil Redmond was invited to chair a panel set up to consider the proposal, with a remit including deciding how often the prize should be awarded.[2] A working group was established in March and reported in June 2009, suggesting that the designation be given to a city once every four years starting in 2013.[3]
The working group stated in its report that the same calendar of events, such as hosting the Brit Awards, should not be staged by each designated City of Culture. Rather, they suggested that the events held in the city should be decided on a case-by-case basis. The report lists possible core events, including those run by the BBC, Sony, the Poetry Book Society, the UK Film Council, the Tate, VisitEngland, VisitBritain, the Museums Association, the Heritage Lottery Fund, English Heritage, Channel 4 and the Arts Council England.[3]

3. (Harry) Pottermania
 Pottermania is an informal term first used around 1999 describing the craze Harry Potter fans have had over the series.[6] Fans held midnight parties to celebrate the release of the final four books at bookstores which stayed open on the night leading into the date of the release.[7] In 2005, Entertainment Weekly listed the midnight release of Harry Potter and the Goblet of Fire as one of "Entertainment's Top Moments" of the previous 25 years.[8] When the final book, Harry Potter and the Deathly Hallows was released in the UK, the queues were said to be "massive”.

4. NAIL ART EMBRACES TEXTURE (!)
Nail art has become a big cultural activity and it is still developing.
http://www.stylist.co.uk
When it comes to nails, there are four looks to, ahem, nail this year: leather, fur, latex and concrete – a trend that’s about texture as much as colour. “All of these looks will be huge,” says founder of Wah Nails, Sharmadean Reid

5. Fashion Trend Forecasting


A beginner's guide to fashion trend forecasting with Geraldine Wharry - See more at: http://britishlibrary.typepad.co.uk/inspiredby/2013/05/a-beginners-guide-to-fashion-trend-forecasting.html#sthash.ANXIyH07.dpuf

Can you give us a summary of how trend forecasting works?
Identifying a trend is a continuous effort of compiling observations. I call it "hunting and gathering". It requires a lot of curiosity and interest in a wide array of subjects ranging from art and design, reaching over to science, technology, socio-economics, food as well as travel to name a few.

Whilst gathering facts, at the root of it is also a personal intuition and an eye for what's next, that can't be taught or necessarily explained. Personally I'm constantly collecting ideas and images and have built an archive over many years of designing and researching. Once I see there is a flurry of images with one particular thread running through, it's very easy to see this is a trend, although sometimes a single image can be so powerful that it triggers an instant conviction.

That's also what defines the difference between short-term forecasting and long-term forecasting which are key in the business. With trends that are very present on Internet, in magazines, often stemming from the streets or the catwalks, it's easy to see they might have a 1 to 2 year cycle. Whereas some trends are very forward thinking – for example the breakthrough in scientific textiles – that they require more in-depth investigation, risk taking as well as brain storming with experts from various fields of research. The final element to keep in mind is that some trends are perennial and so embedded in our common language that they never fully go away, for example fifties fashion or military inspired clothing.

One of my favorite and iconic trend forecasters, Lidewij Edelkoort, says "trend forecasting is much like archeology but to the future". I really like this vision of trend forecasting as archaeology. What she's referring to is the importance of recording information. My interpretation of this is also how important it is for trend forecasters to have a very good knowledge of what was designed 10 years, 40 years or over 100 years ago. Every trend has its roots somewhere in history. So whilst you're looking forward, you're also taking into account past references. This is something I often do when working on trend reports for key shapes or key details. I research fashion history books, blogs, or interior design for example and it's very interesting to see the commonalities with what's being designed today. You realize it's one big creative loop that is constantly growing and updating itself.

The last point I really wanted to focus on is that everyone is following trends on the internet and curating their own self-image today. I call it "our digital self". So for trend experts forecasters, this is an exciting challenge. Of course we are very inspired by bloggers, street shots and viral phenomena on the internet, but we also have to bring a unique take on trends. I'm encouraging forecasters to take another point of view, one that’s adventurous and exciting and to always think as influencers, not followers.


6. The two-child family goes international

The two-child family has become the standard for every nation on the planet according to world famous statistician Professor Hans Rosting who presents a “spectacular portrait of our changing world. With seven billion people already on our planet, we often look at the future with dread…” But Professor Rosting shows that the problem has already been solved as the rate of growth of children has halted at 2 billion.


Research at the Hackney Museum


Once I had decided to focus on immigration and work on Hackney, I decided to research at the excellent Hackney Museum.
People come from all over the world to settle in Hackney

The pictures below are from my research in the Hackney Museum


 Textiles in Ridley road market

 A butcher in Ridley road market


 Ridley road has food and products to satisfy people from many places
Chatsworth road used to have its own street market, but it closed down in the 60s. It has restarted in 2010

 Hackney welcomed Asian immigrants who had been evicted from Uganda by Idi Amin
 The National Health service needed new staff
 Hackney in Anglo Saxon times. Many of the Anglo Saxon names are still used today
 Hackney has a large and growing Hassidic Jewish population
 Vietnamese boat people also found a home in the borough

Immigration and Medieval populations

Hackney has had immigration to its fertile wetlands for a very long time

Migration Watch says in a briefing paper: The history of migration to the UK Briefing Paper 6.1 www.migrationwatchuk.org
1. There was relatively little migration into Britain (other than from Ireland) until New
Commonwealth immigration began in the 1950s.

However, a look back at how Britain was populated shows that immigration (or the movement of people from one place to another to live) has been going on since people left Africa, hundreds of thousands of years ago, and into what became the UK for 40,000 years. (See page on prehistoric Britain).


No complete population censuses were taken until the 18th century, thus estimates of population levels are notoriously unreliable. Estimated levels vary as a number of "multiplier" factor often have to be taken into account - estimated population density, ages of marriage, and perhaps most importantly the number of people denoted by a "hearth" in those medieval tax surveys that do provide hard numbers. Other expansions of the few hard figures we have are frequently done by using actuarial data from modern world societies with population structures like that of medieval Europe, for instance figures derived from Indian population surveys earlier in the 20th century.
Population Estimates (in millions) at specified times 500-1450
The information here is taken from Josiah C. Russell, "Population in Europe:, in Carlo M. Cipolla, ed., The Fontana Economic History of Europe, Vol. I: The Middle Ages, (Glasgow : Collins/Fontana, 1972), 25-71

AREA                  500     650     1000    1340   1450  

Greece/Balkans        5       3       5       6      4.5   

Italy                 4       2.5     5       10     7.3   

Spain/Portugal        4       3.5     7       9      7     

Total - South         13      9       17      25     19    

France/Low countries  5       3       6       19     12    

British Isles         0.5     0.5     2       5      3     

Germany/Scandinavia   3.5     2       4       11.5   7.3   

Total - West/Central  9       5.5     12      35.5   22.5  

Slavia.               5        3                         

---Russia                             6       8      6     

---Poland/Lithuania                    2       3      2     

Hungary               0.5     0.5     1.5     2      1.5   

Total -East           5.5     3.5     9.5     13     9.3   



TOTAL EUROPE          27.5    18      38.5    73.5   50    

         
http://news.bbc.co.uk/hi/english/static/in_depth/uk/2002/race/short_history_of_immigration.stm
The early story of the British Isles is one of colonisation. Firstly, Celtic and Pict tribes arrived and formed the first communities in the British Isles.
Then came the Romans. In 250AD, Rome sent a contingent of black legionnaires, drawn from the African part of the empire, to stand guard on Hadrian’s Wall.
There is no evidence that these men stayed in Britannia and when the Romans finally quit in the fifth century, the way was clear for the Germanic tribes that would slowly become the English.
Four hundred years after the Jutes, Angles and Saxons colonised modern-day southern England, the Vikings arrived, bringing a distinctive new influence to the cultural pot. The Vikings' sphere of influence was northern Britain and modern-day East Anglia.
The most dramatic of these immigrations was the Norman Conquest in 1066. The Normans, descended from Vikings who had settled in France, brought with them their early-French language which would fundamentally change the direction of English, government and law. To this day, a number of Parliamentary ceremonies can be dated back to the Franco-Norman era.